Beyoncé’s H&M Swimwear Campaign Unveiled

Fat shouts to our kinfolk at Hypetrak for blessing us with images to Beyoncé’s very-talked about collaborative campaign with global fast-fashion retailer H&M. This comprehensive look follows a sneak peak announcement that was made a few weeks back where all we saw was the “Hottest Woman of the 21st Century” lounging on a remote beach, separate from her Cuba trip with rap mogul hubby Jay-Z. What we discovered today is that “Beyoncé as Mrs. Carter in H&M” will offer a full line of beach appropriate attire that we look forward to seeing in action this summer. With photography credits going to Inez van Lamsweerde and Vinoodh Matadin, the collaborative range will hit H&M outlets sometime next month. By: Robert Marshall / Source: HYPETRAK

FRESH.i.am 2013 Spring/Summer Lookbook

FRESH.i.AM makes a sensual, yet stylish presentation for its 2013 spring/summer lookbook. Trend analysts may recall FRESH.i.AM releasing its “FUKK” hat four years ago, which took Tumblr, Instagram, and the headspace of myriads by storm. Drawing inspiration from its previous release, the brand expands on the “FUKK” motif by releasing a fuller range of apparel. Equal parts “New God Flow” and high fashion (with a splash of skateboarding), the collection features exaggerated sweater, T-shirt, and coach jacket silhouettes with a simple black and white color palate. The collection is available in full on FRESH.i.AM’s web store. Author:Josh Davis