Beyoncé as Mrs. Carter in H&M

Beyonce's 'Mirrors': #BeyHereNow Announcement Is A Pepsi Ad (VIDEO)

Beyonce's big #BeyHereNow announcement has been revealed, and it's a Pepsi ad. "Mirrors" does, however, feature a new song. In the ad, B is seen dancing in front of a mirror, as multiple incarnations of herself appear. There's the Destiny's Child-era Beyonce in a pink "Bootylicious" getup, the "Crazy in Love" Beyonce in a white tank and jean shorts, the "Single Ladies"-style hair and unitard and, of course, the modern B. (Scroll down for a gallery of stills.) "Embrace your past," she says at the end, "but live for now." UPDATE: The song that's teased in the ad is called "Grown Woman" and features production from Timbaland. It will be released on April 8. More on that here. The original article continues below. In a seconds-long YouTube video posted Wednesday, Beyonce is shown as new music plays in the background. Text then appears and directs users to pay attention at 9 am on Thursday, offering up the hashtag #BeyHereNow as a guiding light. Pre-announcement speculation had many thinking the singer would unveil information about her album. Rumors of a new single have been percolating for some time, so a song, album title and release date were all plausible. Source: huffingtonpost.com

The Great Gatsby Trailer featuring New Music by Beyoncé, André 3000, Lana Del Rey & Florence and the Machine

Ahead of this summer’s highly anticipated release comes the latest trailer for Baz Luhrmann’s adaptation of F. Scott Fitzgerald’s The Great Gatsby. While the literary classic needs no introduction, the latest look at the film is especially notable as it provides a preview of the film’s soundtrack and includes snippets of new tracks by Beyoncé, André 3000, Lana Del Rey, and Florence and the Machine. Besides the aforementioned artists, it has also been rumored that Jay-Z will contribute an original tune for the new flick. Starring Leonardo DiCaprio in the title role alongside Tobey Maguire, Carey Mulligan, Joel Edgerton, Isla Fisher, and Jason Clarke, the 2013 film adaptation of the great American novel is set to hit theaters on May 10.

Beyoncé is the Face of H&M’s 2013 Summer Campaign

Following appearances on a string of magazine covers (including being named GQ‘s “Hottest Woman of the 21st Century”), the release of a self-produced HBO documentary, and a show-stopping performance at this year’s Super Bowl, Beyoncé is set to continue her massive year with a modeling debut for H&M. Queen Bey has been tapped as the face of the label’s Summer 2013 campaign while rumors suggest she may even be contributing some designs for the upcoming collection. Shot here by Inez & Vinoodh in the Bahamas, Beyoncé’s full “Beyoncé as Mrs. Carter in H&M” campaign will soon be revealed in its entirety – along with an accompanying commercial set to her upcoming track “Standing on the Sun” – as the Summer 2013 collection is expected to hit stores in May. Source: Hypetrak

Beyoncé On Cosmopolitan Singapore Cover

Beyoncé who is on her promotional campaign will grace the cover of the latest Cosmopolitan Singapore April issue.

A few more pics of Beyonce from her cover shoot for the April 2013 issue of Shape Magazine

Beyonce Graces Cover of Shape Magazine After 57 Pound Weight Loss

Beyoncé made men drool with her sexy GQ cover and had the ladies admiring her style on the cover of Vogue. Now she’s showing off her post-baby body on the cover of Shape’s April 2013 issue. In the magazine, the pop icon reveals how she lost the 57 pounds she gained while pregnant with daughter Blue Ivy. “I didn’t have a lot of time to lose the weight because I scheduled a show three months after I gave birth, which I would never do again,” she laughed. While it may appear otherwise, Bey admits that she too has to work to shed the pounds. “I’m not a person that is naturally very thin. I am a person that has to work at keeping my body in shape.” Blue’s mom credits her dance workouts for keeping her fit, while offering some sound advice to others. “I would just say, everyone is not supposed to be the same. Be healthy and take care of yourself, but be happy with the beautiful things that make you you.” Souce: rap-updotcom